Call for Communication

Gisma University of Applied Sciences (Germany) and Ascencia Business School - Center for Applied Business and Management Research (France) are pleased to announce their upcoming international conference on:

“Sustainable Technologies and Innovation for Managing SMEs”

On the 4th – 5th of November 2024 

At Gisma’s New Campus in Potsdam - Germany, and Online.

 

This manifestation aims to bring together professionals, academics, researchers, doctoral / DBA candidates, and students from various fields to discuss and explore the latest advancements and trends in sustainable business practices, innovative management techniques, marketing strategies, entrepreneurial tactics, and the role of information systems in sustainable development of Small and Medium Enterprises (SMEs).

Overview

The integration of sustainable practices and innovative technologies is critical for small and medium-sized enterprises (SMEs) to drive economic growth, foster innovation, and contribute to sustainable development. Implementing sustainable practices like energy efficiency, waste management, resource conservation, and responsible sourcing can minimize SMEs' environmental impact while achieving cost savings and improving brand reputation (Ameer & Othman, 2012; Caldera et al., 2019).

In fact, adopting 'lean and green' strategies enables successful transitions to sustainability by addressing enablers and barriers (Caldera et al., 2019). Further, sustainable business models, such as product-service systems, circular economy models, and social enterprise models, offer SMEs opportunities to create value while minimizing environmental impact (Bocken et al., 2014; Yip & Bocken, 2018).

As such, innovative management techniques such as lean management, agile methodologies, and digital transformation strategies enhance business performance through sustainable practices of SMEs (Comin et al., 2019; Fernandes et al., 2023). Similarly, responsible marketing practices, like using eco-friendly materials and digital technologies, help SMEs reduce environmental impact while meeting consumer demand for sustainable products (Bocken et al., 2014; Yip & Bocken, 2018).

In parallel, encouraging an responsible entrepreneurial mindset enable SMEs to develop new sustainable products, services, and business models. Thus, information systems and digital technologies are essential enablers of such sustainable development, facilitating efficient resource management, optimizing supply chain operations, and supporting data-driven decision-making (Fernandes et al., 2023).

By integrating sustainable managerial practices, innovative management techniques, responsible marketing strategies, a responsible entrepreneurial mindset, and digital technologies, SMEs can enhance their competitiveness, contribute to a greener future, and drive sustainable economic growth (Ameer & Othman, 2012; Bocken et al., 2014; Caldera et al., 2019; Comin et al., 2019; Fernandes et al., 2023; Yip & Bocken, 2018).

Conference Themes:

It is within this framework that this call for communication is made. We invite researchers and practitioners to submit proposals that investigate and explore the following non-exhaustive thematic list :
  • Sustainable Business Practices
  • Innovative Management Techniques
  • Marketing Strategies for Sustainable Growth
  • Entrepreneurship and Innovation
  • Role of Information Systems in Sustainable Development
  • Quality Education (SDG 4) and Its Impact
  • Applied Technology in Education for Business Growth
  • Business Intelligence and Analytics
  • Management Information Systems for Enhancing Operations
  • Sustainable digital marketing
  • Etc.

Who Should Attend:

  • Managers
  • Business Professionals
  • Marketing Specialists
  • Entrepreneurs and Innovators
  • Academics and Researchers
  • Doctoral / DBA candidates
  • Students in Business and Management Fields
  • Industrial Specialists and Researchers

 

Bibliography

Caldera, H., Desha, C., & Dawes, L. (2019). Evaluating the enablers and barriers for successful implementation of sustainable business practice in ‘lean’ SMEs. Journal of Cleaner Production. https://doi.org/10.1016/J.JCLEPRO.2019.01.239

Comin, L. C., Aguiar, C., Sehnem, S., Yusliza, M., Cazella, C., & Julkovski, D. J. (2019). Sustainable business models: a literature review. Benchmarking: An International Journal. https://doi.org/10.1108/BIJ-12-2018-0384

Ameer, R., & Othman, R. (2012). Sustainability Practices and Corporate Financial Performance: A Study Based on the Top Global Corporations. Journal of Business Ethics, 108, 61-79. https://doi.org/10.1007/s10551-011-1063-y

Bocken, N., Short, S., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of Cleaner Production, 65, 42-56. https://doi.org/10.1016/J.JCLEPRO.2013.11.039

Yip, A. W. H., & Bocken, N. (2018). Sustainable business model archetypes for the banking industry. Journal of Cleaner Production, 174, 150-169. https://doi.org/10.1016/J.JCLEPRO.2017.10.190

Fernandes, C. I., Ferreira, J. J. M., Veiga, P. M., Kraus, S., & Jones, P. (2023). Does sustainable innovation respond to SME’s growth? European empirical evidence. The International Journal of Entrepreneurship and Innovation. https://doi.org/10.1177/14657503231194263

   

Key Dates

Submission Deadline:
11 Oct. 2024

Notification of Acceptance:
15 Oct. 2024

Conference Dates:
4-5 Nov. 2024

 

Registration Guidelines

To attend or present at the conference, please fill out the registration form by clicking the "Registration" button of the present platform. Be sure to complete this before October 27th.

The participation fee is €120, it includes two-days access to all presentations, round table discussions, and coffee breaks. A reduced fee of €60 is available for PhD/DBA candidates. These fees apply to all attendees, whether participating in person or virtually, and regardless of whether they are presenting a paper or not.

The conference can also be streamed online for free (Interaction with the speakers or other attendees will not be available). Registration is required.

Students and faculty of Gisma and Ascencia are entitled to complimentary participation upon acceptance of their paper for presentation.

Participation fees can be paid in Cash / POS upon arrival to campus for the conference, or by Bank Transfer. You can choose your preferred payment method and find detailed instructions in the registration form. 

Please note that to register, you must first signup or login using your SciencesConf or HAL / CCDF login credentials.

 

Submission Guidelines

We invite you to submit your abstracts, research papers, case studies, and innovative project reports. Submissions should align with the conference themes.

Communication proposals should be submitted before the set deadline, via the "New Submission" button of the present platform, in the form of a Summary / Abstract (1-2 pages) written in English; in which the research objectives, methodology, and key findings (or expected results) are clearly outlined.

Accepted abstracts will be notified at most by October 15th to be presented during the conference on November 4th-5th. Typically, a 15min. timeslot will be dedicated to each accepted communication followed by around 5min. of Q&A and exchange with audience.

Authors of Accepted Abstracts will be notified at most by October 15th, and will required to finalize their registration, which will enable them to present their work during the conference on November 4th-5th. Typically, a 15min. timeslot will be dedicated to each presentation followed by around 5min. of Q&A and exchange with audience.

 * Please note that to submit a proposal, you must first signup or login using your SciencesConf or HAL / CCDF login credentials.

 

Publication Opportunity

After the conference, select participants will be invited to submit the revised full-paper of their communication for peer-review.

Authors of accepted full-papers will be notified at most by December 30th, and will be given a choice to either publish their research manuscript in a Scopus-indexed proceedings or a Non-Scopus-indexed proceedings. Publication fees are separate from conference participation fees and will be detailed in Acceptance Letters.

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